Your web site maintenance - 7 strategies to follow

• Write clean and error free html code: Use html codes that are clean and correct. If your codes have errors, it will have a negative impact on your search engine rankings..
• Check broken links: You should check for broken links that appear on your web site at regular intervals. There may be several reasons for the presence of broken links. One reason could be that the sites from where you got a backlink may have closed down their business, thereby causing broken links to appear. You need to remove such broken links from your web site as visitors get annoyed by these and may drift away from your site.  
• Unique content: If you put fresh and updated content on your web site after regular intervals, the search engine robots will crawl your site frequently. So, you can add a new article every week or two to your web site that will act as an excellent bait for the search engines.
• Get incoming links: In order to increase your web site’s page rank, you need to get incoming links from authority sites. The search engines give substantial importance to incoming links. So, you should try to get links from sites related to your niche that have a high rank and draw significant traffic.  
• Monitor your site’s rankings: The statistics of search engines change frequently. Unless you stay alert to note the changes related to the use of keywords that web surfers use to locate your web site, your business may get affected. The proper way to stay in the competition is to monitor your site’s rank and resubmit your site to the search engines after making the necessary adjustments. 
• Have a compelling web copy: Remember to keep the focus of your web copy on your customers. You should think from the customers’ point of view and give due importance to their needs and benefits. Otherwise, despite getting a steady traffic to your site, you will find that the visits aren’t getting translated into sales.
• Track your web site statistics: It pays to track your site’s statistics to analyze visitors’ activity, their location, the keywords they use, number of visits to a page, visit length etc. Once you know all these details, you can optimize your web pages accordingly to increase the traffic.