Press Release Writing: 6 Tips to help you

• Make a strong start: Use the title and initial lines of your write up to convey what you desire to say directly and in brief. It is a good idea to answer the "what, who, where, why and when" in the opening part of your press release. Include supporting facts and examples in the remaining section of your press release.
• Make it favorable for the media: Some journalists and media agencies will take your press release for publication with either no alteration or after editing it slightly. Even when your copy is not used in its exact form, it may serve as a fodder for other stories. So, if your copy has the necessary information and details, the media has to do less work.  
• Keep your readers in mind: Think like your reader and create your press release in tune with the reader's interest.
• Offer relevant information: You will do well to include real examples to support the message that you want to get across. You should emphasize on the importance of your information and show how your readers will benefit from it. Don’t expect your readers to read your press release if it’s not newsworthy. 
• Provide real facts to support your story: Include real facts to make your point stronger. In case you take facts from other sources, remember to acknowledge your sources. Don’t use fluff and add-ons in your story. If your content appears too good to be true, it’s better to tone it down a bit or your credibility may be questioned.
• Be concise: Tell your story in brief and as directly as possible. Stay away from using extravagant language, superfluous adjectives or unnecessary clichés.