Make your web site reader friendly: the 5-step guide

• Apply CSS: To give a standardized look to all your web pages, use Cascading Style Sheets (CSS). Using CSS will help you to control the entire look of your web site as you can make alterations by changing a single style sheet.
• Use legible font size: Your web site should have readable fonts that don’t strain the eyes. Steer clear of using minuscule or huge fonts. Remember that viewers would leave your site if the content makes them work to be read. So, use a font size that’s easy on the eyes and belongs to a commonly used family. For example, if you have to choose between Verdana 12 and Verdana 8, go in favor of the first one. 
• Have contrasting text & background: Ensure that proper contrast exists between the text and background color of your web site. Make your choice of contrasting colors carefully so that your text stands out against the background and doesn’t strain the eyes or vanish.
• Use proper line spacing: Put proper spaces between the lines of your content so that your site gets a clutter free look. Remember that allowing breathing spaces between the lines will make it easier for the readers to read the write ups as well as give a neat look to your web site.
• Use paragraphs and headers: Many web sites often overwhelm the readers by stacking all types of important information in the first paragraph. Try not to do the same with your site. It is always advisable to break up your content into small paragraphs with important words/phrases being highlighted. You can also use headers or bullets to help viewers realize the content’s matter at a glance. Remember that most people don’t read the content online. Rather, they skim through the same and start reading only if something interests them. So, create compelling content which will entice your readers to dig for more.