Link popularity
To gain a good page rank for your web site, you need to focus on link popularity. Before going, let us examine what the term “link popularity “ actually means. In simple words without any seo language jargon, link popularity refers to the number of other web sites that have a link to your web site.
If you are aiming for a high search engine ranking, you cannot ignore link popularity that has become a very significant factor. The basic concept behind link building is that the search engines will consider your web site to be important if your site has several backlinks from other web sites. However, don’t think that only a big volume of backlinks will improve your search engine ranking. You will need to get links from sites that are related to your niche. Your site won’t be helped much if you get backlinks from completely unrelated web sites.
Another important aspect during your link popularity building campaign is to consider the anchor tag. If the links that bring traffic to your web site from the other sites use some of your targeted keywords, it will have a positive impact on your search engine rankings. For example, if you want to appear in the search engine results for the search term "web design" then you should try to get links like like <a href="http://www.example.com"> web design </a> instead of links like<a href="http://www.example.com">ABC Infosolutions</a>. If the links pointing to your site contain your targeted keywords, search engines will consider your web site to be relevant for that particular search term.
High link popularity alone is not enough to increase your web traffic and help you to have high search engine rankings. The content of your web site should also complement it. Your site needs to have unique and informative content, which should also be optimized for the search engines. There’s no point in aiming for several incoming links if your web site is devoid of relevant and fresh content. If you want your site to get high search engine rankings for the niche, the anchor tag (the words on other web sites that are hyperlinked so that a click on them bring the web surfers to your site) of your backlinks and the content of your site should match.
In other words, the following two factors play an important role in determining your site’s rank:
- Content: It should be optimized for search engines but be equally attractive and interesting to human web surfers.
- Backlinks: Quality and quantity, both count. Your site should have a good number of backlinks and it helps to have your targeted keywords in these links.
Remember that a web page with optimized content will have difficulty in getting a high search engine rank if it doesn’t have good link popularity and vice versa. So, put your efforts for both these aspects (quality content and backlinks) in order to get high search engine rankings for your targeted keywords.
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