E-marketing techniques

• Pull marketing
• Push marketing

In the passive technique of pull marketing, the initiative rests with the online shoppers who request particular information on the Web. Some common examples of pull marketing are product/service advertising, e-samples and e-coupons. You can also use popular search engines like Google and Yahoo to register your e-commerce sites, products and services. Such registration will help the online shoppers to search your product/service information using the search engines that link to your site. For registering your e-coupons and e-samples, you can use relevant sites like yes-its-free.com and ecoupons.com.

The proactive technique of push marketing helps e-marketers to promote their product/service information to online shoppers or web browsers though these people don’t ask for such information. Some common push marketing techniques are pop-up advertising, banner advertising, e-mail promotion and spamming. While using push marketing tactics for your web site, you can rent space from Internet service providers to put up your pop up or banner ads. Attractive graphics and appealing messages in these ads will lure visitors to your sites and encourage them to buy your products or services. However, many Internet users use software to block banner and pop-up ads because they find these ads annoying.

E-mail promotion is also a widely used method for push marketing. You can send information about your new product/service or promotional packages to your registered customers by means of e-mails. However, spamming is a different procedure where millions of e-mail promotions are sent to recipients who have never sought such information. Remember that sending spam mails is at best unethical and at worst punishable by law.

So, plan your e-marketing strategy after weighing the options. However, rather than focusing on a single aspect, it’s best to use a mix of both push and pull marketing to optimize your Return on Investment (ROI).