Characteristics of a good website
With the global platform given by the World Wide Web, numerous web sites have come up and many are waiting in the pipelines to make their debut. From this large number of web sites, only a handful has achieved their target of getting the desired traffic and translating the visits into sales. So, the big question arises – What are the characteristics of a good web site that separates it from the mediocre ones?
Before getting your own site, it is important to ask yourself some basic questions:
• Why do I need a web site?
• What should be my web site’s objective?
• How do I measure my site’s success?
Once you figure out the answers of these questions, get down to creating your web site keeping the following factors in mind:
- Design: Your site’s design should be such that it keeps your viewers' visual interest alive. A combination of appropriate colors, fonts,alignments and metaphors will do the trick for your web site.
- Content: On the web, fresh and original content is the king. You content should have the quality of getting your viewers interested in whatever you have to offer. At the same time, the message you want to convey should be concise and easy to understand.
- Structure: Your web site should have a site map and the pages should be organized well. This will help your visitors find their desired information quickly and they will not need to wander here and there, wondering about their next step. Once your site gets a viewer friendly structure, half the battle is won.
- Accessibility: When you make your web site, you need to keep your target audience, their preferences and limitations in mind. Some of your visitors may have disabilities while some other may have problems with slow connections or installation of programs say the Flash plug-in. Keeping these factors in mind will help you set your web site’s accessibility and usability standards.
- Online Marketing: Just creating a web site isn’t the end of the road. Once your web site is up and running, you need to take the next step of online marketing.Getting your site listed in various search engines and making it a bait for the robots (SEO techniques) need careful planning. If you get it wrong, your site will be penalized. However, do the right thing the right way and you will get your desired targeted traffic.
- Technical Stuff: To make your web site a winner, some technical matters should be taken care of. It helps to have a reliable ISP and a domain name that is easy to remember. You also need to ensure that your server supports the technologies needed by your web site to expand and prosper.
Create your web site considering the factors discussed above and make the kill on the web.
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